Cookies on this website.
This page explains what cookies this site sets, why they are set and how you can manage them.
What is a cookie?
A cookie is a small text file that a website stores on your device when you visit. Cookies are widely used to make sites work, remember your preferences and provide information to site owners about how visitors use their pages.
Cookies and storage this site uses
This site does not currently load Google Analytics, Google Tag Manager or Google Ads tracking tags, and does not set Google cookies itself. We use a small amount of first-party browser storage and a temporary analytics tool as described below.
First-party attribution storage - au_attr
We use a first-party cookie and session storage item called au_attr to understand which marketing activity led to an enquiry. It may store the page you first landed on, the referring website, UTM campaign parameters and advertising click identifiers such as a Google Click ID (gclid) if one is present in the page URL. The cookie lasts for up to 90 days.
If you submit an enquiry form, this attribution information may be included with the enquiry so that we can measure campaign performance. Where appropriate, conversion information may be sent back to advertising platforms for measurement.
Chatbot session storage
The Advantage Utilities chatbot uses session storage, including au-chatbot-state and au_dismissed, to remember the current conversation, whether the chat has been dismissed and whether a lead form has already been completed during the same browsing session. This helps the chat work properly as you move between pages.
TruConversion analytics
We currently use TruConversion to understand how visitors interact with the site, such as page behaviour, heatmaps and similar website analytics. TruConversion may use cookies or similar technologies for this purpose. You can read more in TruConversion's privacy policy and use its opt-out page.
How to manage cookies
You can delete or block cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing ones or be notified when a cookie is set. Please note that blocking cookies may affect how some parts of the site work. For guidance specific to your browser, visit aboutcookies.org.
You can also clear this site's cookies and site data from your browser settings if you want to remove stored attribution or chatbot session information.
Changes to this policy
We may update this policy from time to time as the services on this site change. The current version will always be published at this address.
Last updated: 16 June 2026.