How we handle your personal data.

1. Who we are

The data controller for this website is Advantage Utilities Limited, registered in England and Wales (company number 4319909), whose registered office is at Beacon House, South Road, Weybridge, Surrey, KT13 9DZ.

You can contact us about data protection matters by email at info@advantageutilities.com or by phone on 020 3936 2511.

2. What information we collect

When you submit an enquiry form on this site, we collect the following information you provide directly: first name, last name, email address, phone number, company name and any optional message. The bill-review form also accepts an uploaded energy bill (PDF, JPG or PNG, up to 10 MB).

Alongside your form submission, our systems automatically record: the page URL and title, referring website, submission timestamp, UTM marketing parameters, advertising click identifiers such as gclid where present, browser user agent, preferred language, device type and screen resolution.

3. How we use your information

We use the information you submit to respond to your enquiry, carry out the energy review or quote you requested, and understand which marketing activity generated the enquiry. We use limited first-party attribution storage to keep campaign parameters and click identifiers, such as Google Click IDs, for up to 90 days. Where appropriate, enquiry conversion data may be shared with advertising platforms to measure campaign performance.

We also currently use TruConversion to understand how visitors interact with the site, including website behaviour and heatmap-style analytics. This helps us decide whether pages are useful and where the site can be improved.

4. Storage and sharing

Uploaded bills and a CSV audit log are stored on our web hosting server in a directory outside the public web root. Your enquiry details are forwarded automatically to a self-hosted automation instance running on a Hetzner VPS (Germany, EU) and emailed to the Advantage Utilities team. Enquiries may also be added to our CRM system (HubSpot, EU data centres).

We do not sell your personal data. We do not share it with any third party other than those described above, our website analytics provider and the advertising measurement platforms named in section 3.

5. Lawful basis

We process your data on the basis of legitimate interest and steps taken prior to entering a contract, specifically to respond to your enquiry and provide the service you have requested. Where you tick the consent checkbox on a form, we also rely on your consent for marketing follow-up.

6. How long we keep your data

We retain lead data for as long as it is relevant to the enquiry and to our advertising measurement records. Attribution cookies are set for up to 90 days. Enquiry records are normally retained for up to 24 months from the date of submission, unless we need to keep them longer for legal, contractual or business record purposes.

7. Your rights

Under the UK GDPR you have the right to: access the personal data we hold about you; ask us to correct inaccurate data; ask us to erase your data; restrict how we process your data; receive your data in a portable format; and object to processing where we rely on legitimate interest.

To exercise any of these rights, contact us at info@advantageutilities.com.

If you believe we have handled your data unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Changes to this policy

We may update this policy from time to time. The current version will always be published at this address.

---

Last updated: 16 June 2026.